Potenza Auto Blog

Most of the people when plans to buy a new or used vehicle, they wait for an auto auction…

Auto dealers invest a hefty sum in creating the online presence to better manage the inventory and improve the traffic, sales and profits.

In this new technology world, going digital is the only way to survive, sustain growth and stay at the top of the line for varied industry verticals.

In the technology era, the 60% of the visitors come to the dealership either after browsing the dealership website or through car dealership marketing campaigns.

The car dealers can create trust only when they ensure a consistent customer experience and deliver on their promises at both the physical door and virtual door.

Reaching out the visitors who have visited your website in a unique manner is an obsolete strategy that even works today.

From the sales professional to the facts speaks the same thing that’s it is more difficult and costlier to close the fresh sale rather than the previous customers.

Car buying is never done on impulse. The customers browse a lot of cars online, consult their friends and dig deep through online reviews before narrowing down the car choice to one. It kills so much time and customers found it stressing as well.

You have bought a new stock of cars in the inventory. Suddenly, the recession hit the market and the customers stopped buying the cars you have in the inventory.

According to CDK global survey, “Nearly ninety percentages of car shoppers prefer a dealership where they can start the buying process online.”

No matter how many times the customers pass by the car dealership, but unless they are not informed about the perks you are offering or the lower sales tax you are charging on vehicle purchase, they won’t step inside the showroom.

In this technology world where people are going digital, having online visibility has become essential for the auto dealers.

The auto dealers in the USA are usually marketing the products on the wheel in the local markets to get close to their customers. But, thinking about grand success with traditional marketing is the biggest mistake they are making.

In 2017, all the auto dealers are gear up to bring huge transformation in the marketing strategies to go beyond the traditional marketing to seize a competitive edge in the market and stands ahead in the digitization race.

The burgeoning mobile devices have brought a major shift in the technology world by making everything plausible at the fingertips.

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