In the technology era, the 60% of the visitors come to the dealership either after browsing the dealership website or through car dealership marketing campaigns.
From the sales professional to the facts speaks the same thing that’s it is more difficult and costlier to close the fresh sale rather than the previous customers.
According to CDK global survey, “Nearly ninety percentages of car shoppers prefer a dealership where they can start the buying process online.”
In this new technology world, going digital is the only way to survive, sustain growth and stay at the top of the line for varied industry verticals.